Update GMA SDK in iOS apps

 

On early June 29 i received an email

from Google Adsense which reads like this :

Drive improved iOS apps performance by 

updating to the latest GMA SDK after 

AppTrackingTransparency (ATT) rollout in iOS 14.5

Recommendations for using AdMob 

after ATT rollout are as follow :

Apple’s App Tracking Transparency (ATT) policy 

requires developers to ask for permission when 

they use certain information from other 

companies’ apps & websites for advertising purposes.

These changes will reduce visibility into

key metrics that show how ads drive conversions 

(like app installs and sales) and will affect how 

advertisers value and bid on ad impressions. 

So app publishers may see a great impact 

to their Google ad revenue on iOS with 

Apple’s ATT policies taking effect.

To help you respond to these changes 

and improve iOS monetization rates, 

Google recommends you to :

1. Install the latest Google Mobile Ads SDK 

for iOS (for AdMob). Versions 8.5.0 and later are 

built to drive key performance improvements.

a. Google Mobile Ads SDK version 8.0.0 

introduces a few major changes as well as some 

renames and removals of APIs. Updating to GMA 8.0.0 

without updating calls to these APIs may result 

in apps failing to build successfully and may also 

affect revenue. Learn more here.

2. Configure SKAdNetwork with 

Google’s network identifier. We recommend you 

also configure participating third-party buyers' 

SKAdNetworkIdentifier values.

Advertisers are using Apple’s SKAdNetwork API 

to measure the value they get from your app, 

so doing so is the best way to get credit for your 

app’s ads performance.

3. You can track iOS 14.5 performance in 

AdMob reporting via the serving restriction and 

operating system dimensions.

Now my question is  --- Why must the App Creator

be burdened with having to UPDATE the SDK

every few months ?